How to Host a Major Event Like Euro 2024 Germany
Hosting a major event like Euro 2024 Germany requires more than simply building stadiums and renting out hotels; to maximize reservations and onsite sales, a variety of payment methods must be available, multiple currencies must be supported, and multilingual customer support provided to maximize attendance and sales.
Italy are currently reigning champions, but England, France and Germany will all hope to upset this celebration.
Venues
Ten venues will host 51 matches between Europe’s elite teams as they vie for glory at Euro 2024 tournament. Some stadia are already well-known, while some will make their inaugural appearance as host sites of Euro 2024 games.
The Olympiastadion in Berlin was constructed for the 1936 Olympic Games and remains one of the oldest venues on this list. Since its completion, it has hosted multiple major football fixtures – such as 2006 World Cup final and 2015 Champions League final between Barcelona and Juventus.
Borussia Dortmund’s Signal Iduna Park stadium, commonly referred to as ‘Yellow Wall’ stadium, also features prominently on this list. As home ground of Borussia Dortmund and one of Europe’s premier venues for club matches, this facility regularly plays host to some of the most important matches and tournaments held within Germany and has earned the reputation as being a place where greatness abounds.
Cologne, Germany’s fourth-largest city, is home to Bundesliga club 1. FC Koln as well as the RheinEnergieStadion stadium which has played host to such musicians as Bon Jovi, Bruce Springsteen, Madonna and many more.
Matches
The 17th edition of the European Championship kicks off Friday when Euro 2024 Germany hosts Scotland in Munich to start the competition.Germany are set for an impressive start against Switzerland and Hungary in their group, which should pose significant difficulties. Granit Xhaka will hope for an impressive showing after having won both Bundesliga and German Cup with Bayer Leverkusen this season.
Gareth Southgate’s England will hope to improve on their previous performance at major tournaments, but Kylian Mbappe from France, Florian Wirtz from Germany, and Cristiano Ronaldo of Spain all possessing ambitions of lifting the trophy are among those with realistic aspirations of doing just that.
51 games will take place over one month, requiring extra-time and penalty shootouts if scores remain level. The official match ball for the competition is FUSSBALLLIEBE, an adidas Connected Ball equipped with sensors that track player performance.
Schedule
The Euro 2024 final will take place at Berlin’s Olympiastadion on 14 July. A total of 10 stadiums will host matches during Euro 2024 tournament – home grounds of Bayern Munich, Borussia Dortmund and VfB Stuttgart; plus Bundesliga 2 clubs Hertha Berlin Schalke Hamburg Fortuna Dusseldorf
Twenty-four nations have qualified for this tournament and will be divided into groups, with only the top two teams from each group and four of their best third-placed finishers qualifying for Round 16.
Julian Nagelsmann’s Germany team opened up its campaign with a 2-1 win over Scotland in Munich. Florian Wirtz scored first with an unstoppable low shot which Scotland goalkeeper Angus Gunn was powerless to stop.
Each city hosting Euro 2024 will feature fan zones and public viewing installations designed to welcome supporters, while sustainability will play a central role in its planning; public transit offers the most sustainable transport solution for match attendees.
Fans
With Germany as the host nation, fans throughout Germany will closely follow the European Championship. Many may even watch from fan zones that rival those for major club matches.
Question mark over this tournament will be whether supporters can safely cheer for their heroes in an environment free from violence; several countries have histories of football-related violence and Switzerland’s Granit Xhaka has earned himself a reputation as a dangerous midfielder.
Fans will be encouraged to participate in sustainability projects organised by Euro 2024 organizers, with grassroots clubs in host nations eligible for support from its climate fund; so far more than 4,1m euros has been invested. Italian producers Meduza, American pop-rock trailblazers OneRepublic and German singer Leony have come together in creating an emotional anthem which captures fans’ passion perfectly – making an ideal anthem for this tournament’s soundtrack!
